International trademark registration allows trademark owners to seek protection for their marks in multiple countries through a single application under the Madrid System, administered by the World Intellectual Property Organization (WIPO). This system streamlines the process by enabling applicants to file one application in one language, and pay a single set of fees to cover multiple jurisdictions. The international application is based on an existing national or regional registration or application (known as the “basic mark”).
Once the international application is submitted and certified by the home trademark office, it is forwarded to WIPO and then to each designated national or regional trademark office for examination. Protection is granted country by country, in accordance with local laws. While the Madrid System simplifies administrative procedures, each jurisdiction still reserves the right to approve or refuse protection. International trademark registration is an efficient option for businesses aiming to expand brand protection across borders while maintaining centralized management of their trademark portfolio.